Wednesday, January 16, 2008

The Super Bowl and the ITunes Music Fight

My family and I have both Microsoft's music rival Zune as well as several Ipod music players. So I found the following story about the music industry's upcoming attack against ITunes interesting. The story can be found here:


Here is the beginning of the news report: Bruised music majors back iTunes rival

By Joshua Chaffin

Published: January 15 2008 19:16 | Last updated: January 15 2008 19:16

Next month's Super Bowl will feature a sales promotion that is audacious even by that event's over-inflated standards:, the largest online retailer, will offer as many as 1bn free downloads from its new digital music store in partnership with Pepsi and singer Justin Timberlake.

The promotion represents a coming-out party for the Amazon MP3 service, which launched in September. But it also poses a question: is a viable competitor to Apple's iTunes digital music store finally on the horizon?...

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